Privacy Policy

By using our website, you consent to the data practices described in this policy. Our practices are designed to comply with international privacy regulations including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).

1. Information We Collect

We collect information that helps us provide our products and services to you, including:

• Personal Identification Information: Name, email address, shipping address, phone number, and payment information when you make a purchase or create an account.
• Transaction Information: Details about products you purchase, shipping information, and order history.
• Technical Information: IP address, browser type, device information, and pages you visit on our site.
• Communication Data: Records of correspondence when you contact our customer service team.
• Preferences: Information about your product preferences, wish lists, and marketing choices.

2. How We Use Your Information

We use your information for the following purposes:

• To process and fulfill your orders for our boots, clothing, and home products
• To provide customer support and respond to your inquiries
• To personalize your shopping experience and recommend products that match your style preferences
• To improve our website, products, and services
• To send you marketing communications (where you have consented to receive them)
• To prevent fraud and enhance the security of our website
• To comply with legal obligations and enforce our terms and conditions

3. Data Sharing and Disclosure

We may share your information with third parties in the following circumstances:

• Service Providers: We work with trusted partners who assist us in operating our website, processing payments, fulfilling orders, marketing, and conducting business operations. These providers are contractually obligated to protect your data.
• Payment Processors: When you make a purchase, your payment information is processed through secure providers like PayPal and credit card processors.
• Legal Requirements: We may disclose information when required by law, court order, or governmental authority.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, customer information may be transferred as a business asset.

We do not sell your personal information to third parties for their marketing purposes.

4. Data Storage and Security

Your privacy and the security of your information are important to us:

• We store data on secure servers with appropriate technical and organizational measures.
• We use industry-standard SSL encryption technology to protect your payment information during transmission.
• We do not store complete payment card information on our servers after processing your transaction.
• While we implement safeguards, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.
• We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law.

5. International Data Transfers

As we serve customers globally (excluding some parts of Asia and remote areas), your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that differ from your country. We ensure appropriate safeguards are in place for these transfers as required by applicable law.

6. Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal information:

• Access: You can request information about the personal data we hold about you.
• Correction: You can request correction of inaccurate or incomplete information.
• Deletion: You can request deletion of your personal data, subject to certain exceptions.
• Objection: You can object to certain processing activities, such as direct marketing.
• Data Portability: You can request a copy of your data in a structured, machine-readable format.
• Withdraw Consent: Where we rely on consent, you can withdraw it at any time.

To exercise these rights, please contact us using the information provided in the “Contact Us” section.

7. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your shopping experience:

• Essential Cookies: Required for basic site functionality, such as adding items to your cart.
• Performance Cookies: Help us understand how visitors interact with our website.
• Functionality Cookies: Remember your preferences and settings.
• Targeting Cookies: Used to deliver relevant advertisements and track campaign performance.

You can control cookies through your browser settings. However, disabling certain cookies may affect your ability to use some features of our website.

We may also use third-party analytics services (such as Google Analytics) to help us understand how our customers use the site.

8. Children’s Privacy

Our website is not intended for children under 16. We do not knowingly collect personal information from children without verified parental consent. If you believe we have collected information from a child under 16, please contact us immediately.

9. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We will post the updated policy on our website with a revised “Last Updated” date. We encourage you to review this policy regularly.